FAQ's - Email Domain Settings

What is SPF (Sender Policy Framework), and why is it crucial for email marketing?
Ans - Think of SPF as your email marketing bouncer, meticulously checking IDs to ensure only authorized senders can deliver messages claiming to be from your domain. This crucial authentication protocol helps combat spam, protect your sender reputation, and ultimately, land your emails in the inbox, not the spam folder.
What is DKIM (Domain Keys Identified Mail), and how does it impact email marketing?
Ans - DKIM acts as a digital signature for your emails, ensuring their authenticity and protecting against tampering during transit. By verifying the sender’s identity, it plays a crucial role in enhancing email deliverability and building trust with recipients.
What is DKIM alignment, and why is it important?
Ans - DKIM alignment refers to matching the domain used in the “d=” tag of the DKIM signature with the domain in the “From” header of your email. It verifies if the sender claiming to be from a specific domain is actually authorized to send on its behalf. This alignment is crucial for email authentication and plays a major role in ensuring your emails reach the inbox instead of the spam folder.
What is DMARC, and how does it work?
Ans - DMARC (Domain-based Message Authentication, Reporting and Conformance) allows domain owners to specify how email receivers should handle emails claiming to be from their domain. This helps prevent spoofing and phishing attacks.
What are the different DMARC policy options, and how do they impact email delivery?
Ans - DMARC (Domain-based Message Authentication, Reporting & Conformance) allows domain owners to define how receiving mail servers handle emails claiming to be from their domain. It offers three main policy options:
- p=none (Monitor): No action is taken on unauthorized emails. This is mainly for monitoring purposes and doesn’t enforce authentication.
- p=quarantine (Quarantine): Unauthorized emails are placed in the recipient’s spam folder, reducing inbox delivery but potentially blocking legitimate senders.
- p=reject (Reject): Unauthorized emails are completely rejected, ensuring strict authentication but potentially impacting legitimate emails sent through third-party services.
How to choose the right DMARC policy option?
Ans - Start with “p=none” for testing and monitoring: Gradually increase enforcement (quarantine, then reject) once you understand your DMARC reports and ensure legitimate email flow isn’t disrupted.

Consider industry standards and recipient expectations: Some industries favor stricter policies (e.g., finance), while others might prioritize avoiding disruptions for marketing messages.
Align with your authentication setup: Ensure SPF and DKIM are properly configured before enforcing DMARC policies, especially “p=reject”.

How do DNS settings impact my email marketing?
Ans - Ensuring email authentication, minimizing spam complaints, and offering easy unsubscribe options are crucial for maintaining good deliverability.
What are some important DNS records related to email marketing?

Ans - SPF (Sender Policy Framework): SPF is a DNS record that specifies which IP addresses are allowed to send emails on behalf of a domain. It helps prevent email spoofing and improves email deliverability by verifying that emails are sent from authorized servers.

DKIM (DomainKeys Identified Mail): DKIM is another authentication mechanism that uses cryptographic signatures to verify that an email message was sent from an authorized server and has not been tampered with in transit. A DKIM signature is added to outgoing emails, and the recipient's server can verify it by looking up the DKIM record in the DNS.

DMARC (Domain-based Message Authentication, Reporting, and Conformance): DMARC builds on SPF and DKIM to provide further protection against email spoofing and phishing attacks. It allows domain owners to specify what actions to take for emails that fail SPF or DKIM checks, such as quarantining or rejecting them. DMARC also provides reporting mechanisms to monitor email authentication activity.

PTR (Pointer) Records: PTR records, also known as reverse DNS records, map IP addresses to domain names. Having a correctly configured PTR record for your email server's IP address can improve email deliverability by verifying the legitimacy of your email server.

By properly configuring these DNS records for your domain, you can enhance the security, authenticity, and deliverability of your email marketing campaigns, ultimately improving your sender reputation and the chances of your emails reaching the intended recipients' inboxes.

What email authentication protocols are required?
Ans - SPF and DKIM are mandatory for all bulk senders on both platforms. DMARC implementation is also highly encouraged.
What is reverse DNS, and how does it relate to email marketing?
Ans - Reverse DNS, also known as PTR (Pointer record), translates an IP address back to the corresponding domain name. In email marketing, it reveals the ‘true’ identity of the server sending emails.

Important - Change in the Link tracking subdomain

We want to inform you about an important update regarding the change in the Link tracking subdomain. As part of our ongoing efforts to enhance our services and streamline our processes, we will be implementing changes to the Link tracking system. These changes will improve efficiency and provide you with a better user experience.

We want to ensure a smooth transition for you, which is why we're reaching out to inform you about the last date for making any necessary adjustments to accommodate these changes. The last date for making changes to the Link tracking system is 30th Apr 2024.

After this date, the new system will be fully operational, and any modifications or updates will need to be made within the framework of the new system.

You should have received the changes required over email. If you have not received them, please drop a mail to [email protected].

If you have any questions or concerns regarding these changes or need assistance in making the necessary adjustments, please don't hesitate to reach out to us. Our support team is available to assist you every step of the way.

We appreciate your cooperation and understanding as we work to improve our services.

Thank you for being a valued client, and we look forward to continuing to serve you.

Best regards,

Team Netcore