Personalization in CEE
CEE supports sending personalized communications in all the channels.
Let's understand how you can Personalize your communication before sending it your end users.
You can send personalized campaigns on:
- SMS
- App push notifications
- Browser push notifications
- Web messages
Personalization is supported both for broadcast campaigns and for automation campaigns made though the journey builder.
Note: Personalization is not supported in In-app messages.
Personalization for broadcast campaigns
CEE supports the following personalization for broadcast campaigns
| Broadcast | Title | Message | Link | Image |
|---|---|---|---|---|
| Attribute | Yes | Yes | Yes | No |
| Activity Payload | Not Applicable | Not Applicable | Not Applicable | Not Applicable |
| SMS | ||||
| Attribute | Yes | Yes | Yes | No |
| Activity Payload | Not Applicable | Not Applicable | Not Applicable | Not Applicable |
| App Push | ||||
| Attribute | Yes | Yes | Yes | No |
| Activity Payload | Not Applicable | Not Applicable | Not Applicable | Not Applicable |
| Web Push | ||||
| Attribute | Yes | Yes | No | No |
| Activity Payload | Not Applicable | Not Applicable | Not Applicable | Not Applicable |
Personalization for automation / journey campaigns
CEE supports the following personalization for automation campaigns
| Journey | Title | Message | Link | Image | Digestified Link | Link Tracking |
|---|---|---|---|---|---|---|
| Attribute | Yes | Yes | Yes | No | NA | Yes |
| System Activity - Payload | Yes | Yes | Yes | Yes | NA | Yes |
| Custom Activity - Payload | Yes | Yes | Yes | Yes | NA | Yes |
| Array in payload | Yes | No | ||||
| SMS | ||||||
| Attribute | Yes | Yes | Yes | No | Yes | |
| System Activity - Payload | Yes | Yes | Yes | No | Yes | |
| Custom Activity - Payload | Yes | Yes | Yes | No | Yes | |
| Array in payload | No | |||||
| App Push | ||||||
| Attribute | Yes | Yes | Yes | Yes | Yes | |
| System Activity - Payload | Yes | Yes | Yes | Yes | Yes | |
| Custom Activity - Payload | Yes | Yes | Yes | Yes | Yes | |
| Array in payload | No | |||||
| Web Push | ||||||
| Attribute | Yes | Yes | Yes | Yes | Yes | |
| System Activity - Payload | Yes | Yes | Yes | Yes | Yes | |
| Custom Activity - Payload | Yes | Yes | Yes | Yes | Yes | |
| Array in payload | No |
Note: Link tracking facility will not be available in case of personlization though array in payload.
Personalization for Web Messages
CEE supports the following personalization for Web Messages
| Web Message | Title | Message | Link | Image |
|---|---|---|---|---|
| Attribute - Client Side | No | No | No | No |
| Attribute - Server Side | No | No | No | No |
| Activity Payload | Yes | Yes | Yes | Yes |
Personalization for In App messages
CEE currently does not support the following personalization for in app messages
| In App | Title | Message | Link | Image |
|---|---|---|---|---|
| Attribute - Client Side | No | No | No | No |
| Attribute - Server Side | No | No | No | No |
| Activity Payload | Yes | Yes | Yes | Yes |
Important Note:
In all cases where attribute is not available CEE will show the default value( to be pre-specified), in case the default value is not available the attribute will be shown as blank.
- System Activity - These are the activities that CEE records by default
- Custom Activity - These are the activities that customer allows CEE to be tracked over and above the Standard System Activities
- For more details kindly refer - Activity Tracking
- Attribute - Client Side - These are the attributes which are available in the Browser within the session itself
- Attribute - Server Side - These are the attributes which are stored in CEE Database and required to be fetched when required
Updated 4 months ago