Smartech supports sending personalized communications in all the channels.
Let's understand how you can Personalize your communication before sending it your end users.
You can send personalized campaigns on:
- SMS
- App push notifications
- Browser push notifications
- Web messages
- In app messages
Personalization is supported both for broadcast campaigns and for automation campaigns made though the journey builder
Smartech supports the following personalization for broadcast campaigns
Attribute
Yes
Yes
Yes
No
Activity Payload
Not Applicable
Not Applicable
Not Applicable
Not Applicable
SMS
Attribute
Yes
Yes
Yes
No
Activity Payload
Not Applicable
Not Applicable
Not Applicable
Not Applicable
App Push
Attribute
Yes
Yes
Yes
No
Activity Payload
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Web Push
Attribute
Yes
Yes
No
No
Activity Payload
Not Applicable
Not Applicable
Not Applicable
Not Applicable
Smartech supports the following personalization for automation campaigns
Attribute
Yes
Yes
Yes
No
NA
Yes
System Activity - Payload
Yes
Yes
Yes
Yes
NA
Yes
Custom Activity - Payload
Yes
Yes
Yes
Yes
NA
Yes
Array in payload
Yes
No
SMS
Attribute
Yes
Yes
Yes
No
Yes
System Activity - Payload
Yes
Yes
Yes
No
Yes
Custom Activity - Payload
Yes
Yes
Yes
No
Yes
Array in payload
No
App Push
Attribute
Yes
Yes
Yes
Yes
Yes
System Activity - Payload
Yes
Yes
Yes
Yes
Yes
Custom Activity - Payload
Yes
Yes
Yes
Yes
Yes
Array in payload
No
Web Push
Attribute
Yes
Yes
Yes
Yes
Yes
System Activity - Payload
Yes
Yes
Yes
Yes
Yes
Custom Activity - Payload
Yes
Yes
Yes
Yes
Yes
Array in payload
No
Note: Link tracking facility will not be available in case of personlization though array in payload.
Smartech supports the following personalization for Web Messages
Attribute - Client Side
Yes
Yes
No
No
Attribute - Server Side
No
No
No
No
Activity Payload
No
No
No
No
Smartech supports the following personalization for in app messages
Attribute - Client Side
Yes
Yes
No
No
Attribute - Server Side
No
No
No
No
Activity Payload
No
No
No
No
Important Note:
In all cases where attribute is not available Smartech will show the default value( to be pre-specified), in case the default value is not available the attribute will be shown as blank.
- System Activity - These are the activities that Smartech records by default
- Custom Activity - These are the activities that customer allows Smartech to be tracked over and above the Standard System Activities
- For more details kindly refer - Activity Tracking
- Attribute - Client Side - These are the attributes which are available in the Browser / App within the session itself
- Attribute - Server Side - These are the attributes which are stored in Smartech Database and required to be fetched when required