Overview

In today's dynamic and competitive marketing landscape, staying ahead of the curve requires more than just traditional strategies. It demands a deep understanding of your audience, personalized engagement, and the ability to anticipate their needs. Welcome to the future of marketing with Raman, a game-changer that leverages the power of Artificial Intelligence and Machine Learning (AI/ML) to transform your marketing efforts.

In a world where information overload is the norm, AI and ML capabilities have become essential tools for marketers. They not only make your life as a marketer more efficient and convenient but also drive tangible results, such as improved end-user engagement, increased ROI, and highly targeted personalized user interactions.

Let's dive into the core features that make our product a standout in the martech arena:

1. Send Time Optimization (STO): Imagine having the ability to send your marketing emails at the precise moment when your audience is most likely to engage. STO, powered by our Netcore ML Engine, analyzes user engagement behavior to determine each individual's preferred email and APN interaction time. By sending emails and APNs when users are most active, you dramatically increase the chances of them opening and engaging with your content.

2. Generative AI-Powered Subject Line Generator (SLG): Elevate your email subject lines, app push notification titles and browser push notifications titles to a whole new level with our AI-driven SLG. This feature generates alternative subject lines based on historical data, offering you a range of options to choose from. It provides in-depth analyses at various levels, helping you craft compelling subject lines that capture your audience's attention.

3. Preferred Channel : To reach your customers effectively, you need to be where they are. Our Smart Attribute, 'Preferred Channel,' identifies the channels your customers are most active on, ensuring that your communications reach them through their preferred means. By targeting the right channel, you increase the likelihood of engagement and potential customer spending.

4. Raman Insights: Say goodbye to endlessly scrolling through data dashboards. Raman, our intelligent data analysis tool, works tirelessly in the background, monitoring your data 24/7. It alerts you to any anomalies, positive or negative, and provides insights into why they occurred. This proactive approach ensures you never miss a critical trend or issue.

5. Raman reports - App churn: Customer retention is the key to sustainable growth. Raman helps you identify users at risk of churning and empowers you to take proactive measures to retain them. With churn costing five times more than acquisition, our end-to-end Churn Management solution is a game-changer for customer retention.

5. Predictive Segments: Anticipate your customers' behavior with our Predictive Segmentation powered by Raman. Define your prediction scope, whether it's identifying potential purchasers, cross-sell opportunities, or potential churn. This forward-looking approach enables you to craft highly targeted campaigns that align with your objectives.