Smartech

Attributes

Overview

Attributes are characteristics of your contacts. For example, email address, name, age, gender, salary, location.

Based on the type of data, attributes are of four types:

Type
Applicable
Format
Example

Textline

  • Email address
  • Name
  • Address
  • Location
  • Gender and so on.

Combination of:

  • Alphabets
  • Special characters
  • Numbers

john.doe@gmail.com

Date

  • Date of birth
  • Date of purchase
  • Date of return and so on.

DD-MM-YYYY
YYYY-MM-DD

  • Valid: 23-01-2013, 2012-01-23
  • Invalid: 23rd Jan 2013, 23/01/2013

Decimal

Salary
Rate of interest
Price of products and so on.

Numbers separated by decimal points

  • Valid: 3.2, 8.25, 299.99
  • Invalid: 3.2 lakhs, 8.25 percent, INR 299.99

Integer

Phone number
Age
Pin code and so on.

Only integers

  • Valid: 23, 9843213478
  • Invalid: 32years, 3 months

Longtext

URL

Custom Attribute & System Attribute

System Attributes are Smartech-defined attributes. The commonly used attributes like first name, last name, gender, country, etc. have been defined as System Attributes. Custom Attributes are the ones that you can define. You can map the attributes in your list to system attributes.

Creating a new attribute

To create a new attribute:

  • Go to Data > Manage > Contact > Attributes Create New Attribute.
  • In the Create New Attribute dialog box, enter the details in the respective fields.
  • Click Save.

The attribute gets created and appears in the Attributes grid-view.

Attribute Mapping

You can create segments based on the attributes of the Contacts. Also, you can update the attribute values of a contact through automation. However, out of all the attributes that you define in Smartech, to ensure efficiency, you need to select up to a maximum of 15 attributes for segmentation and automation. You can select attributes in Attribute Settings. These selected attributes are called Indexed attributes. Only the Indexed attributes are made available for selection in segmentation and automation.

To index the attributes,

  • Go to Data > Manage > Contact > Attributes > Attribute Settings.
  • In the Attribute Settings dialog box, move the attribute that you wish to index from the list of attributes in the right side to that in the left side.
  • Click Save Changes.

How to personalise Attribute/activity data in Email / BPN / APN / Web message?

Channel
Atttribute
Activity

Email

[ATTRIBUTE_NAME]

[PAYLOAD_PARAMETER_NAME]

BPN

[ATTRIBUTE_NAME]

{{COLLECTIONS.first.<payload_name> }} //first refers to the latest value of the payload parameter
{{COLLECTIONS.last.<payload_name>}} //last refers to the first logged value of the payload parameter

APN

[ATTRIBUTE_NAME]

Not Available

Web Message

Not Available

Not Available

Note

  • Payload Personalization is not possible in the Subject line of the Email.
  • Personalization for BPN can be done on all the sections like image, text and CTA of the BPN.

Video

Attributes


Suggested Edits are limited on API Reference Pages

You can only suggest edits to Markdown body content, but not to the API spec.